Essential oil quality depends heavily on sourcing conditions. Soil composition, climate, and harvesting methods affect the chemical profile of aromatic plants. doTERRA has addressed these variables through Co-Impact Sourcing, a program launched in 2016 that establishes direct relationships with growers in 45 countries.
The initiative operates on a principle that elevates both product quality and community welfare. Rather than purchasing through multiple intermediaries, doTERRA works directly with farming cooperatives, providing technical guidance, fair compensation, and long-term purchase agreements. This arrangement gives growers financial stability while giving the company greater control over cultivation practices.
Co-Impact Sourcing has created measurable economic impact. According to company reports, the program had generated 122,095 jobs by 2018 and continues to expand. Growers receive training on sustainable agricultural techniques, and cooperatives gain collective bargaining power through doTERRA’s partnership structure.
The model has earned external recognition. doTERRA received the 2024 SEAL Sustainable Innovation Award for its Co-Impact Sourcing practices, and Shannon Bible, the company’s chief experience officer, won platinum recognition as Team Builder of the Year from the Titan Business Awards. Bishnu Adhikari, another doTERRA leader, received gold recognition as Sustainability Leader of the Year. These accolades accompanied the 2025 Market Leadership Award from Verify Markets.
Environmental stewardship accompanies the social components. doTERRA established the 10,000-acre Kealakekua Mountain Reserve in Hawaii, representing the largest reforestation effort in the state. The company has set a goal of planting one million trees there by 2030 and has already exceeded 611,000 plantings as of 2024.
Product innovation builds on this sourcing foundation. At Global Convention 2025, doTERRA introduced several offerings that highlight ingredients from Co-Impact regions, including the RevitaZen Detoxification Blend featuring oils from multiple sourcing partners.
The convention attracted more than 10,000 attendees and featured best-selling author Mel Robbins as keynote speaker. Maquel Shaw, doTERRA’s executive vice president of marketing, noted that the gathering represents community as much as commerce: “Our convention is about more than products, it’s about community and empowerment.”
Charitable giving remains integrated with business operations. The doTERRA Healing Hands Foundation funds projects in sourcing communities, including the construction of a ginger collection center in Tanzania that will benefit more than 500 smallholder farmers. Holiday initiatives like the Together Touch blend direct proceeds to global humanitarian efforts.